Practically Perfect is launched as a pilot program with national partner Wholesome Wave. The project aims to provide low-moderate income populations with healthy seconds produce at discounted prices in retail stores. After the pilot, this program is intended to expand to a national audience.

Appalachian Harvest revenues climb to $13 million (cumulative since 2000). The food hub now provides farmer produce for 11 grocery store chains in areas extending from Maryland to Georgia, providing access to approximately 3,800 stores.


ASD launches Rooted in Appalachia as a way to connect consumers with local farmers and gardeners. It also raises awareness of establishments that serve local produce. It has evolved into an award-winning brand that creates consumer awareness of local food through farmers market events that offer free food tastings, giveaways, educational materials and more.

In 2017, Rooted in Appalachia will travel to 21 farmers markets in the region.


Through funding from Grow Appalachia, our Grow Your Own program is started, which provides families with education, seeds, plants and tools for growing their own gardens. Also, Garden Box Project was started for families and the disabled who don’t have garden space but want to grow their own produce in mobile gardens on wheels.

Since 2012, families have grown more than 65,000 pounds of food to feed themselves, can, process or even share with a neighbor.


Agroforestry opportunities and education are begun to teach about the gathering, growing and marketing of forest botanicals (herbs, roots, mushrooms, etc.) for supplementing landowners’ incomes.

With the growing interest in Appalachian forest medicinals, there is great potential here.


Appalachian Farmers Market Association is started as a volunteer association, made up of farmers market managers across the region. The group publishes a local food guide with an annual circulation of 15,000 copies and hosts workshops, conferences and peer- to-peer round tables. The association also promotes the redemption of SNAP/EBT benefits at markets to increase access of fresh, healthy foods while also supporting local farmers and food producers.


Appalachian Harvest reaches cumulative $2-million milestone in produce sales.


ASD adopts Learning Landscapes, a garden classroom program for teaching children grades K-12 where food comes from, encouraging increased consumption of fresh, healthy foods and offering life skills. The initiative has evolved to focus on food production (so children can take food home), nutrition education and cooking classes.


ASD starts Healthy Families-Family Farms, which purchases produce “seconds” (fruits and vegetables that don’t meet food retailer’s strict aesthetic standards) from small and medium farmers and donates it to Feeding American, Southwest Virginia and small, local food banks and pantries.

To date, more than a million pounds of produce have been donated.

Appalachian Harvest reaches more than $550,000 in cumulative wholesale food retail sales.


ASD organizes a food hub – Appalachian Harvest – in Duffield, Virginia, designed to help tobacco farmers who were losing subsidies remain on family farms by growing fruits and vegetables instead. Today, staff members secure orders from food brokers and retailers, provide distribution support, and offer training in food safety and handling and organic certification.


Appalachian Sustainable Development (ASD) is founded as a nonprofit organization with a focus on sustainable agriculture.

Recently, Appalachian Harvest launched its own line of Canned Goods. Check out our online Store and know that all of the proceeds go right back into your local economy and supports local farmers.