Practically Perfect is launched as a pilot program with national partner Wholesome Wave. The project aims to provide low-moderate income populations with healthy seconds produce at discounted prices in retail stores. After the pilot, this program is intended to expand to a national audience.
Appalachian Harvest revenues climb to $13 million (cumulative since 2000). The food hub now provides farmer produce for 11 grocery store chains in areas extending from Maryland to Georgia, providing access to approximately 3,800 stores.
ASD launches Rooted in Appalachia as a way to connect consumers with local farmers and gardeners. It also raises awareness of establishments that serve local produce. It has evolved into an award-winning brand that creates consumer awareness of local food through farmers market events that offer free food tastings, giveaways, educational materials and more.
In 2017, Rooted in Appalachia will travel to 21 farmers markets in the region.
Through funding from Grow Appalachia, our Grow Your Own program is started, which provides families with education, seeds, plants and tools for growing their own gardens. Also, Garden Box Project was started for families and the disabled who don’t have garden space but want to grow their own produce in mobile gardens on wheels.
Since 2012, families have grown more than 65,000 pounds of food to feed themselves, can, process or even share with a neighbor.
Agroforestry opportunities and education are begun to teach about the gathering, growing and marketing of forest botanicals (herbs, roots, mushrooms, etc.) for supplementing landowners’ incomes.
With the growing interest in Appalachian forest medicinals, there is great potential here.
Appalachian Harvest reaches cumulative $2-million milestone in produce sales.
ASD starts Healthy Families-Family Farms, which purchases produce “seconds” (fruits and vegetables that don’t meet food retailer’s strict aesthetic standards) from small and medium farmers and donates it to Feeding American, Southwest Virginia and small, local food banks and pantries.
To date, more than a million pounds of produce have been donated.