FOR IMMEDIATE RELEASE 11/22/2016 Contact: Sylvia Crum, Communications and Development Director    276-623-1121


Appalachian Sustainable Development (ASD) offered $15,000 pledge as a challenge for #GivingTuesday.

Abingdon, VA, 11/22/2016 – Appalachian Sustainable Development (ASD) has been offered a pledge of $15,000 from an anonymous donor as a challenge for #GivingTuesday, a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and celebrate generosity worldwide.

ASD can earn up to $15,000 in matching funds for donations made between November 29 and December 31, 2016. Occurring this year on November 29, #GivingTuesday is held annually on the Tuesday after Thanksgiving, Black Friday, and Cyber Monday to kick-off the holiday giving season. The day is designed to inspire people to collaborate in improving their local communities and to give back in impactful ways to the charities and causes they support.

The Challenge is hosted on CrowdRise, a crowd fundraising platform for nonprofits. This is the third year ASD will participate on this fundraising platform and raised $21,102 in 2015. Those who are interested in helping ASD reach its challenge goal can do so by visiting:

About Appalachian Sustainable Development (ASD)

Appalachian Sustainable Development is dedicated to its mission to transition Appalachia to a more resilient economy and a healthier population by supporting local agriculture, exploring new economic opportunities and connecting people with healthy food. Since 1995, ASD has been serving northeast Tennessee and southwest Virginia. As ASD’s work continues, it will expand its focus to include regional partnerships that build important connections to increase market access and bring necessary resources to the rural communities in its physical footprint. ASD operates programs in sustainable agriculture and food access.

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